This week our president and shareholder Mr. Stallmeyer has answered the last fourteen
of the 50 questions. Please click here to read Part 1 and Part 2 of the interview.

 

Q37: What makes INDUSTRONIC’s communication philosophy so special?

A: Our 50 years of experience make us prefer “commando-speak” (half-duplex) but we also offer telephone functions (full-duplex). The variety of possible combinations of functions with numerous priority options – including redundant setup – is surely unsurpassed.

 

Q38: How has your product range evolved over the decades?

A: Starting with relay technology we advanced our products from electronic to digital technology and are now transitioning to IP technology.

 

Q39: On a global scale product cycles continue to get shorter, how do you deal with this situation?

A: Due to our continuous product management our components have a long life cycle. Product changes are usually driven by technological progress like the current transition to internet based solutions. Even then we still offer the possibility to connect with prior technologies.

 

Q40: What changes have you witnessed in regard to your customer chain?

A: Our projects keep getting larger and the customer chain is getting longer. We cater to international project joint-ventures comprising various end customers with contradictory requirements, to consultants for the basic design of entire plants, to engineering companies for turn-key plants as well as to system integrators as customers for our systems. All of these are our business partners and we support them with our long-standing comprehensive expertise and flexible communication solutions.

 

Q41: How do you assess the situation in the global market?

A: Hybrid solutions are now state-of-the-art, they interface the advantages of IP technology with the two-wire digital technology.

 

Q42: What kind of an impact does technological progress have on your products, company and market?

A: Technological progress changes everything: the product, the market and the procedures. This is accompanied by an ongoing cultural transition – on an international level. For us it means a continuous challenge and, at the same time, an exciting endeavour.

 

Q43: In which ways do you accompany your customers during this cultural transition?

A: As everywhere, on one side we have customers that lay their emphasis on technology while others have placed their focus on highest safety. And often times both sides with their varying perceptions are part of one and the same customer chain. Here, it is our task to achieve some sort of sensible balance for each particular case.

 

Q44: How do you evaluate this change? As a risk or opportunity?

A: Technological progress cannot be stopped. It is being put into effect somewhat slower in the industrial markets as compared to consumer markets due to safety requirements. Testing new solutions und every customer project is of the highest significance to us.

 

Q45: Which will be your key markets in the future?

A: Oil & Gas as well as the chemical industry continue to be our most significant industrial applications. We will be everywhere where these industries are or will be.

 

Q46: Which market segments will become less relevant in the future?

A: We are expanding in all market segments and geographical areas.

 

Q47: Do you have any particular emphasis?

A: In the future, emerging countries will be of special importance to us.

 

Q48: How do you assess your industry knowledge?

A: Since we have such a strong market position in our industry our know-how in regard to applications usually exceeds that of our customers. We are therefore more than willing to convey this information to them.

 

Q49: How do you convey your extensive industry knowledge to your customers?

A: Our focus is still on personal dialog. Increasingly, the influence of phone and video conferences and online information such as our website, newsletters and blog is gaining importance.

 

Q50: Where do you see INDUSTRONIC and yourself in ten years’ time?

A: Ten years from now we will be the worldwide opinion leader in the field of safety and plant communications for extreme industrial conditions.

 

We hope you have enjoyed reading the interview. Feel free to ask your own questions if there are any that have remained unanswered.